The square bears the name of the owner of the old American Park, which was then the resort “Los Baños del Salado”, a big attraction of the city during the middays of the XIX century. The Square was subjected to a remodeling process within the urban regeneration project carried out by the Municipality and was inaugurated on April 22, 2004.
The Square is a grate public agora surrounded by broadleaved trees and colorful gardens. An outstanding white obelisk stands out, which is located at the entrance of the main building that is surrounded by an artificial lake. The Convention Center, with a capacity for 600 people, is of great architectonic beauty for its large windows. To one side, there is the monument to former Mayor of Guayaquil, Assad Bucaram, crafted by Ecuadorian sculptor Jorge Sweet, which is accompanied by the Sculpture to Women by Yela Loffredo de Klein, sculptor from Guayaquil. Also, a replica of the statue of Juan Pueblo, icon character of Guayaquil, similar to the one located at the Simon Bolivar Pier, is located inside the square.
At the bottom floor, there is an acoustic shell for open-air musical and theatrical performances with a capacity for 120 people. In the central area, a collection center was established to recycle the waste generated by the place, which is used for didactic purposes. Next to it, there is a conference room that holds up to 30 persons, in which, videos of the recycling process of organic garbage are projected. This aims to raise awareness about the importance of taking care of nature.